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She said she’s inspired by her 8-year-old daughter and that she feels it’s extremely important for little girls to see themselves relating to models on television and be able to say, “Hey, Mommy, that could be me one day.”Īt the opening show, widely known California-based brand Cupshe presented its main line on the runway and collaborations with 2016 “Bachelorette” Jojo Fletcher and Black plus-size model Tabria Majors.Ĭupshe jumped at the opportunity to partner with Majors to create a line for an underserved community that can struggle with finding swimwear that fits the different physiques therein. Jessie James Decker, country singer and founder of label Kittenish, is one of those people, and shared that she was extremely nervous to walk down the runway at Paraiso. That message is sometimes better understood when coming from someone who has always been seen as beautiful and talented in the public eye, but has struggled with body image issues themselves.Ĭountry singer Jessie James Decker walks the runway alongside other models for her Kittenish label. “We don't want women to feel that they have to get ‘bikini ready.’ Our bikinis are there to be ready for you.” “We want to end the negative self-talk and remind women that they are gorgeous and powerful just as they are,” stated Porter.

MTV star Juliette Porter, founder of JMP The Label, said that seeing her styles on models of various sizes and ethnicities was exhilarating. The crowd cheered on the thicker women who rocked their swimwear pieces on the runway as they painted a more realistic picture of what the average person looks like, especially as many women in Miami come from Hispanic and Afro-descendent backgrounds and tend to have more curvaceous attributes.ĭedic Stojanovic said diversity and inclusivity in this industry is crucial, because the narrow, historically idealized version of what a swimwear model should look like makes it difficult if not impossible for consumers to identify with them. Paraiso Miami Beach sent out a striking message to the $24 billion worldwide swimwear industry: Every woman deserves to feel beautiful.īlack, Asian, Hispanic, curvaceous, plus-size and disabled models took the stage and the attention of attendees. The energy was strong as models paraded down the catwalk of sold-out presentations representing new and established local, regional and global brands. Sports Illustrated model Nicole Williams English announced her pregnancy while walking the runway with her husband, former Los Angeles Chargers player Larry English. Models, buyers and attendees flew in from all over the world to watch the models strut their stuff. In an international city where summer is year-round and people live where others vacation, Miami Swim Week is one of its most celebrated and attended happenings.

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The return of international designers and the restoration of Paraiso's full capacity this year allowed for more events and featured brands. The Espacio Vogue pop-up featured a salon by Hydrafacial, Paraiso’s leading sponsor, that provided complimentary facials and sold beauty products from well-known brands such as JLo Beauty.Īlthough show organizers executed an in-person event last summer, many COVID-era restrictions – such as closed borders, mask mandates and social distancing – were in place.

Miami Swim Week 2022 hosted 45 events at 10 locations, an expansion from 2021, with the main Paraiso tent at Collins Park.Īcross the way was a brand-new fashion pop-up shop, Espacio Vogue, created by Karla Martínez de Salas, head of editorial content for Vogue Mexico and Latin America. Though some brands stuck to the traditional female model image in their shows, most of the lines walking the runway featured models of all races, ethnicities and body types, from washboard abs to curves to pregnant bellies. Throughout the four-day event that took place July 14-17, luxury and affordable swimwear brands alike presented their newest collections with pieces that highlighted contemporary trends while embracing diversity, inclusivity and sustainability. Models of all races and body types were celebrated during this year’s game-changing Miami Swim Week.